NPTEL Marketing Management – II Week 0 Assignment Answers 2024

Join Our WhatsApp Group Join Now
Join Us On Telegram Join Now

Marketing Management – II Week 0

NPTEL Marketing Management – II Week 0 Assignment Answers 2024

Q1. The first stage of new product development process according to the stage gate systems is:

Ideation and screening
Production
Testing
PLC management

Answer: a

Q2. A measure of how difficult an innovation is to use is:

Relative advantage
Complexity
Reliability
None of these

Answer: a

Q3. Which of the following is not a brand element?

Logo
symbol
Name
All of the mentioned options are brand elements

Answer: a

Q4. When you have several sub-brands liked to a common brand, the common brand is known as:

Ingredient brand
Umbrella brand

Answer: a

Q5. At break even point, profit is usually:

0
Very high.

Answer: b

Q6. Which of the following is not a function undertaken by distribution channels?

Negotiation
Financing
Risk taking
All of the above functions are undertaken by distribution channels

Answer: b

Q7. Attention-Interest-Desire-Action are steps of:

AIDA model of communication
Innovation-Adoption model of communication
Hierarchy of effects model
None of these

Answer: d

Q8. Services cannot be seen, felt or touched. This property is referred to as:

Perishability
Intangibility
Heterogeneity
Inseparability

Answer: c

Q9. An approach in which the seller sets high price for introductory stage sof a product is termed as:

Market skimming
Market penetration

Answer: b

Q10. One of the key benefits of brand is that they fetch a price premium for sellers.

True
False

Answer: a