NPTEL Marketing Management – I Week 2 Assignment Answers 2023

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NPTEL Marketing Management – I Week 2 Assignment Solutions

NPTEL Marketing Management - I Week 1 Assignment Answers 2023

NPTEL Marketing Management – I Week 2 Assignment Answers 2023

1. Which growth strategy involves introducing current products into new markets or segments?

  • Penetration
  • Product Development
  • Market Development
  • Diversification
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2. Which value discipline focuses on delivering high-quality products or services that push the boundaries of innovation and performance?

  • Operational Excellence
  • Product Leadership
  • Customer Intimacy
  • Market Leadership
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3. In which type of competitive environment do a few large companies dominate the market and often engage in strategic interactions with each other?

  • Pure Competition
  • Oligopoly
  • Monopoly
  • Monopolistic Competition
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4. Which competitive force, according to Porter’s Five Forces framework, examines the possibility of other products or services fulfilling the same function as the one offered in the market?

  • Determinants of Supplier Power
  • Determinants of Substitution Threats
  • Determinants of Buyer Power Bargaining Leverage
  • Rivalry Determinants
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5. In GE’s Strategic Planning Grid, what two factors are typically assessed to evaluate business units?

  • Market Share and Market Growth
  • Business Strengths and Industry Attractiveness
  • Customer Loyalty and Employee Satisfaction
  • Product Quality and Profit Margins
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6. Which category of the BCG Matrix represents products that have a high market share in a high-growth market?

  • Star
  • Question Mark
  • Cash Cow
  • Dog
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7. The strategy of a company is to create niche products for a small segment of customers by understanding their needs and wants. This can be categorized under which of the Porters generic strategies:

  • Cost Leadership
  • Differentiation
  • Focus
  • None of these
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8. Within the PESTEL framework, which factor considers the influence of cultural norms, demographics, and lifestyle changes on a business environment?

  • Political
  • Economic
  • Social
  • Legal
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9. Which of the following statements regarding characteristics of core competencies is incorrect?

  • It should be applicable to a wide variety of markets
  • It should be valued by the customers
  • It should be able to generate competitive advantage
  • It should be easy to replicate
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10. In a SWOT analysis, which of the following represents an external factor that could potentially harm the organization and is beyond its control?

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
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Course NameMarketing Management – I
CategoryNPTEL Assignment Answer
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