NPTEL Global Marketing Management Week 4 Assignment Answers 2024

Join Our WhatsApp Group Join Now
Join Us On Telegram Join Now

NPTEL Global Marketing Management Week 4 Assignment Answers 2024

1. Industries where a firm’s competitive position in one country is affected by its position in other countries is called:

  • Global industry
  • Competitive industry
  • Competitive advantage
  • Interdependency
Answer :- For Answer Click Here 

2. Which of the following does NOT determine the nature of competitive industry structure?

  • Industry competitors
  • Sustainability
  • Bargaining power of suppliers
  • Bargaining power of buyers
Answer :- For Answer Click Here 

3. A ______________ is a market where unique local competition is nurturing product and service standards to be adopted by the rest of the world over time.

  • Local market
  • Shopping market
  • Lead market
  • International market
Answer :- For Answer Click Here 

4. A firm’s competitive advantage can be evaluated through:

  • VALS framework
  • Segmentation
  • SWOT analysis
  • Ansoff matrix
Answer :- 

5. A company uses the overseas distribution network of another company (local or foreign) for selling its goods in the foreign market. This is an example of which type of entry mode in global markets?

  • Licensing
  • Franchising
  • Importing
  • Piggyback exporting
Answer :- 

6. _____________ is a contractual transaction where the licensor offers some proprietary assets to the licensee in exchange for royalty fees.

  • Licensing
  • Franchising
  • Importing
  • Piggyback exporting
Answer :- For Answer Click Here 

7. What are the four generic reasons for forming strategic alliances?

  • detach, catch-up, remain, or restructure.
  • defend, control, remain, or restructure.
  • defend, catch-up, remain, or restructure.
  • defend, catch-up, remain, or rest.
Answer :- 

8. The application of “Defend” strategy for forming strategic alliances involves creating alliance for their core businesses to defend their____________.

  • Follower position
  • Leadership position
  • Competitor’s position
  • All of these
Answer :- 

9. Global strategies to penetrate foreign markets include-

  • Extension strategy
  • Adaptation strategy
  • Invention strategy
  • All of these
Answer :- 

10. ______________ leverages cross-border differences in needs and wants of the firm’s target customers.

  • Standardization
  • Customization
  • Formalization
  • None of these
Answer :- For Answer Click Here