NPTEL Global Marketing Management Week 3 Assignment Answers 2024

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NPTEL Global Marketing Management Week 3 Assignment Answers 2024

1. Which of the following is NOT a type of intellectual property?

  • Trade secrets
  • Patent
  • Copyright
  • Physical good
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2. Which system of law relies on statutes and codes for the interpretation of law?

  • Code law system
  • Islamic law system
  • Common law system
  • All of these
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3. Which of the following is NOT a challenge in collecting primary information for marketing research?

  • Issues of non-response
  • Courtesy bias
  • Redundancy
  • Getting firsthand information
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4. __________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.

  • Marketing research
  • Marketing
  • Market planning
  • Market analysis
Answer :- 

5. As per the trade audit method, market size assessment is given as:

  • Local Production + Imports – Exports
  • Local Production – Imports – Exports
  • Local Production + Imports + Exports
  • Local Production – Imports + Exports
Answer :- 

6. In context of coordination of multi-country research, the emic versus etic dilemma implies ______.

  • the conflict between the demands of global headquarters and local subsidiaries.
  • the aggregation between the demands of global headquarters and local subsidiaries.
  • the tie between the demands of global headquarters and local subsidiaries.
  • the conflict between the demands of local headquarters and local subsidiaries.
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7. __________ is the process of dividing a market into meaningful, relatively similar, identifiable segments or groups.

  • Market
  • Market segment
  • Market segmentation
  • Market value
Answer :- 

8. Segments ideally should possess the following set of properties, EXCEPT:

  • Substantial
  • Sustainable
  • Measurable
  • Responsive
Answer :- 

9. _________ focuses on whether or not people buy and use a product, as well as how often, and how much they use or consume.

  • Behavioral segmentation
  • Geographic segmentation
  • Demographic segmentation
  • Psychographic segmentation
Answer :- 

10. The main dimensions of the VALs segmentation framework are _______ and ________.

  • Consumer motivation, consumer resources
  • Consumer choice, consumer resources
  • Consumer preferences, consumer choice
  • Consumer motivation, consumer need
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