NPTEL E-Business Week 4 Assignment Answers 2024

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NPTEL E-Business Week 4 Assignment Answers 2024

1. With “Nike By You”, the company provides a facility for the customers to customise Nike shoes as per their imagination. This is an example of______________with manufacturing

a. Undifferentiated mass marketing
b. Differentiated mass marketing
c. Mass customized marketing
d. Niche marketing

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2. Just now, I came to know that I can create my dream shoes using the features provided in “Nike By You”. I have started using the feature. I am an online_________of Nike.

a. Surfer
b. Prosumer
c. Customer
d. Consumer

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3. Most of the consumers study product reviews before making any online purchase. Sometimes, they interact with the reviewer by posting comments. In this context, the facility provided on the website for such interactions is an example of_________markcting.

a. Market Research
b. Advertising and promotion
c. Interactive marketing
d. Customer Relationship Management

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4. Collecting and analysing the data to understand what the customers’ reaction would be on a new product is called

a. Market research
b. Customer Relationship Management
c. Advertising and promotion
d. Product management

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5. The procurement Cycle is established between the following two supply chain entities.

a. The customer and the dealer
b. The Manufacturer and the supplier
c. The dealer and the distributor
d. The distributor and the manufacturer

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6. Which of the following is not the outcome of information sharing

a. The manufacturing can enable better coordination of distribution systems and strategies
b. The retailers better serve the customers by offering tools for locating desirable items
c. The retailers react and adapt to supply problems more rapidly
d. The manufacturers can reduce the production cycle

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7. An e-supply chain solution can be realized by an integrated solution through the inter-enterprise collaborative system or an integrated Solution through a centralized SCM system. The difference between the two is

a. In the former, there is a common network LAN connecting the supply chain members, whereas, in the latter, there are individual LANs for each supply chain member.
b. In the former, there are individual LANs for each supply chain member, whereas in the latter, there is a common network LAN connecting the supply chain members.
c. In the former, there is one information system catering to the needs of all the supply chain members, whereas, in the latter, the information flows seamlessly among individual enterprise systems.
d. In the former, the information flows seamlessly among individual enterprise systems, whereas in the latter, there is one information system catering to the needs of all the supply chain members.

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8. The ability of two or more systems or components to exchange and use the information that has been exchanged is called

a. Integrability
b. Interoperability
c. Collaboration
d. Collective action

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9. In a synchronized supply chain, there is

a. Planning collaboration
b. Inventory collaboration
c. Both planning and inventory collaboration
d. No Collaboration

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10. In a vendor-managed inventory system, the order quantity and dispatch time are decided by

a. The supplier
b. The buyer
c. Both the buyer and the supplier
d. None of the above

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