NPTEL Customer Relationship Management Week 1 Assignment Answers 2023

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NPTEL Customer Relationship Management Assignment Solutions

NPTEL Customer Relationship Management Week 1 Assignment Answers 2023

NPTEL Customer Relationship Management Week 1 Assignment Answers 2023

1. Which of the following was centered around producing a lot within a low resource available?

a. Selling Concept
b. Product Concept
c. Production Concept
d. None of the above

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2. Shrishti not only wants to in detail understand and analyse the needs of its customers but also wants to satisfy those needs better than competitors. Which of the following concept she is applying?


a. Production Concept
b. Product Concept and Selling concept
c. Service and Marketing Concept
d. Marketing Concept

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3. Which of the following is true for the service concept?

a. Everything is a service
b. Involve customer in a solution making process
c. There is nothing called a product
d. It is the latest concept among product, production, marketing and selling concepts.
e. All of the above

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4. When you start with the customer itself and when you give a lot of importance to the customer, you have to follow CRM. This point explains which of the following factor of growth?

a. Aging Population
b. Emergence of market economy
Emergence of service economy
d. Global orientation of business

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5. FIIO developed MP3 players, which delivers High-Resolution music. These MP3 players are very costly and are mainly developed for Audiophiles. FIO also developed a CRM Strategy focused on Audiophiles. In 2021, Apple announced High-Resolution music through its Apple Music service Due to which people now can listen to High-Resolution music directly through streaming at a very cheap rate from their iPhone itself. Which of the following challenges FIIO may experience in terms of CRM.

a. Non-Traditional competition
b. Market Maturity
c. Misalignment between revenue and profits
d. Cannot say

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6. If more customers stay with a company, then the per-customer cost will be lower.

a. True
b. False

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7. Sony and Samsung are direct competitors. However, in 2004, Sony started cooperating with Samsung Electronics and developed and produced LCD screens for flat-screen televisions. This close collaboration and co-operation lead to the highly popular TV ranges ‘Bravia’ from Sony and ‘Bordeaux’ from Samsung. The combined market share of both companies doubled. Based on the above. which of the following is true?

a) Its an example of collaboration but not co-creation.
b) Co-creation can only be done with customers
c) It’s a perfect example of co-creation.
d) None of the above

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8. The three primary objectives of co-creation – generation, refinement and creation – are sequential in nature

a. True
b. False

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9. Which of the following explains a consumers’ goal to have access for a desirable experience as well as for an ownership.

a. Dialogue
b. Access
c. Risk Assessment
d. Transparency

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10. If Nintendo invites gamers worldwide to make alterations to Mario character. Which of the following types of co-creation it will be?

a. Co-Designing
b. Submitting
c. Tinkering
d. Collaborating

Answer :- For Answer Click Here 
Course NameCustomer Relationship Management
CategoryNPTEL Assignment Answer
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