NPTEL Consumer Behaviour Week 5 Assignment Answers 2024

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NPTEL Consumer Behaviour Week 5 Assignment Answers 2024

1. The VALS™ framework:

a. is a well-known personality measure.
b. is a study on the hierarchy of needs.
c. examines the intersection of psychology, demographics, and lifestyles.
d. is a form of geodemographic segmentation.

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2. There are two main dimensions of the VALS ™ framework. The vertical dimension segments people based on the degree of______________and the horizontal dimension represents____________.

a. Lifestyle, values
b. Integration, motivation
c. Innovation, values
d. Resources, primary motivation

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3. According to VALS-1 typology, which among the following options does not belong to the Outer-Directed Lifestyle?

a. Belonger Lifestyle
b. Emulator Lifestyle
c. Survivor Lifestyle
d. Achiever Lifestyle

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4. __________are symbolic actions performed by consumers to create, affirm, evoke, or
revise particular cultural meanings.

a. Culture
b. Rituals
c. Sub-culture
d. Belief

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5. In VALS T™ Typology,____________ live a very narrowly focused life because they have very few resources to cope with. They are comfortable with their familiar products, are primarily concerned about safety and security, and are highly cautious consumers.

a. Achievers
b. Innovators
c. Survivors
d. Thinkers

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6. _____________ within the group guides the members in changing by forming the attitudes and beliefs in such a way that they can easily fit into the group norms and standards

a. Compliance
b. Conformity
c. Persuasion
d. Temperament

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7. ____________are people who have fully matured psychologically and who combine
the best elements of inner directedness and outer directedness.

a. Inner Directed
b. Integrated
C. Outer Directed
d. None of the above

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8. ________ reference groups include people whom you desire to be, and__________reference groups have people whom you don’t desire to be.

a. Aspirational, dissociative
b. Associative, dissociative
c. Associative, aspirational
d. None of the above

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9. There are three levels of group involvement. Which of the following is not one of them?

a. Compliance
b. Identification
c. Internationalization
d. Globalization

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10. For a buyer, the family consisting of parents and siblings is the_________.

a. Family of procreation
b. Family of influence
c. Family of efficiency
d. Family of orientation

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