NPTEL Consumer Behaviour Week 4 Assignment Answers 2024

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NPTEL Consumer Behaviour Week 4 Assignment Answers 2024

1. From sociological perspective, “value” refers to the ideologies and customs. Bronowski (1959) stated “a value is a concept which groups together some modes of behavior in our society. “

b. True
c. False

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2. Lifestyle, which is a psychographic variable, is the way of living of individuals.
families (households), and societies, which they manifest in coping with their
physical, psychological, social, and economic environments on a routine basis.

a. True
b. False

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3. Determine the accurate equation for the ideal point multi-attribute attitude model from the provided options. In this model, Ap represents the attitude towards a product, Wi denotes the relative importance of attribute i, li signifies the ideal performance of the product on attribute i. Xi represents the belief about the product’s actual performance on attribute i, and n is the number of salient attributes.

a. Ap = 4=1 Wi[li + Xi]
b. Ap = 2=1 W[I * Xi]
c. Ap = L=1 Wi[L/Xi]
d. None of the above

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4. When Tanishq entered our country, our belief was that it is a highly elite brand,
primarily catering to the working class due to its 18-carat gold and sleek, Westernized
jewelry designs. Gradually, the brand also established itself as a wedding jewellery
brand with a slogan “Your Wedding Jewellery”. This serves as an example of changing
attitude by:

a. Changing attribute importance
b. Developing new beliefs
c. Altering the consumer’s beliefs
d. Changing ideal points

Answer :- 

5. Indigo recently introduced Children Free Zones on some rows, designated as
premium seats where children below 12 years are not permitted. This ensures a
peaceful travel experience for premium customers by avoiding disturbances caused
by the noise or tantrums of young children. This is an example of changing attitude
by:

a. Altering the consumer’s beliefs
b. Developing new beliefs
c. Changing ideal points
d. Changing attribute importance

Answer :- 

6. Beliefs relevant to economic, social, religious, and other activities are referred to as:

a. Domain-specific value
b. Global values
c. Both a & b
d. None of the above

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7. A person’s lifestyle is characterized by their manner of living in the world, as reflected in their

a. Activities, Action and Interests
b. Activities, Opinions, and Innovation
c. Activities, Interests and Opinions
d. Activities, Actions, and Opinions

Answer :- 

8. How does Rokeach (1968) define “value” from a psychological perspective?

a. A social element that shapes an individual’s reactions.
b. Ideologies and customs that together shape modes of behavior.
c. A centrally held, enduring belief guiding individual’s actions and judgments.
d. Cultural patterns that shapes an individual’s reactions.

Answer :- 

9. Which two routes can help change the attitude through persuasive communication as according to elaboration likelihood model?

a. Central route to persuasion and Peripheral route to persuasion
b. Central route to persuasion and Top route to persuasion
c. Peripheral route to persuasion and Top route to persuasion
d. Peripheral route to persuasion and Middle route to persuasion

Answer :- 

10. Which among the following holds true?

a. Influence of experts can impact subjective norms
b. Behavior shapes attitude
c. Motivation to comply with others drives behavioural intention
d. None of the above

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