NPTEL Consumer Behaviour Week 3 Assignment Answers 2024

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NPTEL Consumer Behaviour Week 3 Assignment Answers 2024

1. Customers’ affinity for country-of-origin brands and affinity for foreign brands is indicated in which of the following traits (single trait theory).

a. Materialistic
b. Ethnocentric
c. Geocentric
d. None of the above

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2. Freud’s psychoanalytic theory of personality focuses on all the following except

a. Methods used to cope with aggressive urges
b. The potential for personal growth
c. The influence of childhood experiences
d. Unconscious motives and conflicts

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3. According to Carl G. Jung’s theory of psychological types [Jung, 1971], human beings can be characterized in which of the following bipolar personality types:
way:

a. Thinking (T) vs. Feeling (F)
b. Extraverted (E) vs. Introverted (I)
c. Sensing (S) vs. Intuition (N)
d. All of the above

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4. The human characteristics of a brand can be summarised as:

a. Brand Loyalty
b. Brand Equity
c. Brand Personality
d. Brand Parity

Answer :- 

5. Self-Concept holds the idea that an individual has a concept of self-based on how they think they are and how they would like to be perceived are known as ________
and___________,respectively.

a. Ideal self, actual self
b. Actual self, ideal self
c. Superego, id
d. Superego, ideal self

Answer :- 

6. The superego is a mirror of the__________since it is defined by how things ought

to be.
a. Unreal self
b. Ideal self
c. Actual self
d. Real self

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7. Slogans like ‘Dove is a moisturizing soap’ or ‘Johnson baby soap is too mild and
gentle for baby skin’ can be example of vicarious learning.

a. True
b. False

Answer :- 

8. Pavlov is famous for his work in:

a. contingent conditioning
b. operant conditioning
c. classical conditioning
d. oppositional conditioning

Answer :- 

9. ________________is a learned predisposition to behave in a consistently favorable or
unfavorable manner towards a given object.

a. Attitude
b. Perception
c. Motivation
d. Learning

Answer :- 

10. Connation is the awareness about a particular object.

a. True
b. False

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