NPTEL Consumer Behaviour Week 2 Assignment Answers 2024

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NPTEL Consumer Behaviour Week 2 Assignment Answers 2024

1. _________are the highest level in Maslow’s hierarchy, and refer to the realization of
a person’s potential, self-fulfillment, seeking personal growth, and peak experiences.

a. Physiological Needs
b. Safety Needs
c. Esteem Needs
d. Self-Actualization Needs

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2. Which among the following ‘Information Needs’ from Murray’s List of Psychogenic
Needs involve “seeking knowledge and asking questions?”

a. Exposition
b. Nurturance
c. Both a and b
d. None of the above

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3. Which among the following needs according to Dichter’s consumption motives
involves “impress others and be recognized?”

a. Autonomy
b. Affiliation
C. Nurturance
d. Exhibition

Answer :- 

4. _______is applicable for a low involvement and thinking product
where consumer act on the basis of their prior learning and opt for routine
purchase.

a. Informative strategy
b. Habitual strategy
c. Affective strategy
d. Satisfaction strategy

Answer :- 

5. ________is the maximum value of a stimulus that can be noticed.

a. Absolute Threshold
b. Differential Threshold
c. Terminal Threshold
d. None of the above

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6. What is the first stage in the perception process?

a. Interpretation
b. Organization
c. Selection
d. Evaluation

Answer :- 

7. Weber’s law states that the stronger the first stimulus, the bigger the added intensity
required for the next stimulus to be perceived as different, and there is a fixed
proportion by which, with the change of the stimuli, the level of response is changed.

a. True
b. False

Answer :- 

8. What is the phi phenomenon in Gestalt psychology?

a. A principle of perceptual organization
b. A German word for pattem.
c. An optical illusion of constant movement.
d. The understanding of why we perceive things.

Answer :- 

9. Halo effect means one trait of a product brand does not shapes the perception
about the product/brand as a whole.

a. True
b. False

Answer :- 

10. Jewly, oven emotional guages of as abridal normally include expensive diamond jewelry, wedding dresses, and vacation or movie tickets

a. True
b. False

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