NPTEL Consumer Behaviour Week 1 Assignment Answers 2024

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NPTEL Consumer Behaviour Week 1 Assignment Answers 2024

1. Parents buy clothes for their newborn baby. Here, parents are considered as ________ in the buying process.

a. Initiator
b. Decider
c. Buyer
d. All of the above

Answer :-  For Answer Click Here 

2. ________ is defined as a social movement seeking to augment the rights and powers of the consumers in the buying process.

a. Consumer behavior
b. Consumerism
c. Motivation
d. Segmentation

Answer :-  For Answer Click Here 

3. The Consumer can lodge a complaint in the National Commission when the claims are above __________.

a. Rs. 30 lakhs
b. Rs. 50 lakhs
C. Rs. 80 lakhs
d. Rs. 1 crore

Answer :-  For Answer Click Here 

4. Motivation, attitude,____________,___________and ______________ are the basis of psychographic segmentation.

a. Lifestyle, values, Perception
b. Usage rate, User status
c. Region, Climate
d. Age, Gender

Answer :- 

5. _____________ is the process of dividing different brands based on the proximity of the brands in the customer’s mind space.

a. Targeting
b. Perceptual mapping
c. Positioning
d. Repositioning

Answer :- 

6. In a Five-stage consumer buying decision process, the step that comes after the Purchase Decision is

a. Information Search
b. Post-purchase Behaviour
c. Evaluation of Alternatives
d. Need Recognition

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7. _____________ motivation comes from rewards inherent in a task or action itself, like
passion for painting.

a. Incentive
b. Extrinsic
C. Intrinsic
d. Attitude

Answer :- 

8. When one goal contains both positive and negative characteristics, what kind of motivational conflict does the individual experience?

a. Approach-approach conflict
b. Approach-avoidance conflict
c. Avoidance-avoidance conflict
d. None of the above

Answer :- 

9. The major behavioral shifts that have been seen globally among 21st-century consumers are primarily in terms of

a. Demographics
b. Technology
c. Public policy
d. All of the above

Answer :- 

10. _____________is a process of dividing a market into groups of individuals with homogenous needs with respect to a particular product.

a. Market Segmentation
b. Positioning
c. Targeting
d. Motivating

Answer :- For Answer Click Here