NPTEL AI in Marketing Week 5 Assignment Answers 2024

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NPTEL AI in Marketing Week 5 Assignment Answers 2024

1. How AI is Transforming the Customer Experience?

  • Empowering self-service
  • Available 24/7
  • Allowing for automated life assistance
  • All above
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2. How is customer experience defined in the provided information?

  • Objective and external consumer reactions to company interactions
  • Tangible and measurable encounters with products and services
  • External and subjective consumer responses when in contact with a company
  • Internal and subjective consumer responses when in contact with a company
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3. When consumers are dissatisfied or unfulfilled with a brand, product, service, or experience, they may enter _________?

  • The defection journey
  • The retention journey
  • Subscription journey
  • Consideration stage
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4. In the Active Exposure stage, individuals actively engage with information relevant to their wants and needs. What is a key outcome during this stage?

  • Immediate purchase decisions
  • Formation of the Consideration Set
  • Passive absorption of information
  • Withdrawal from brand engagement
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5. What are the key constraints to the success of personalization initiatives?

  • Lack of technological infrastructure and customer engagement
  • Inadequate marketing budgets and resource allocation
  • The volume and quality of customer information, the ability to generate insights, and the effective implementation of insights
  • Limited customer interest in personalized experiences
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6. What are the potential positive outcomes of implementing personalization?

  • Increased customer satisfaction
  • Brand loyalty
  • Willingness to spend, and overall marketing effectiveness
  • All the above
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7. _____________is the coordination of customer experiences in real time, in an omnichannel environment, to better understand customer needs and encourage further interaction with a brand

  • Customer journey orchestration
  • Experience
  • Engagement
  • Value
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8. What does the acronym SaaS stand for in the context of software?

  • System as a Service
  • Solution as a Service
  • Software as a Service
  • Security as a Service
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9. What does the term anthropomorphism refer to?

  • The study of ancient human societies
  • The extent to which an image resembles an animal
  • The extent to which an image looks human
  • The process of creating artificial intelligence
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10. What are the relevant design elements mentioned that managers can use to impact avatar interactivity?

  • Graphic design, color schemes, and font styles
  • Communication modality, response type, social content, and controlling entity
  • Pricing strategy, market segmentation, and product positioning
  • Employee training, workflow optimization, and performance metrics
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