NPTEL AI in Marketing Week 3 Assignment Answers 2024

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NPTEL AI in Marketing Week 3 Assignment Answers 2024

1. Google’s YouTube division introduced which new internal metric or Key Performance Indicator (KPI) with the help of AI for gauging how well videos are performing? It is also called as a statistic with a noble goal.

  • Click Through Rate
  • Total Watch Time
  • Quality Watch Time
  • New subscribers in last one month
Answer :- For Answer Click Here 

2. Which type of transformation focuses on the recombination of the two types of intelligence (artificial and human), whereas the level of renewal is limited, i.e., high level of recombination and low level of renewal?

  • Incremental Transformation
  • Modular Transformation
  • Radical Transformation
  • Architectural Transformation
Answer :- For Answer Click Here 

3. Feeling AI best suited for which of the following strategic marketing activity?

  • Segmentation
  • Targeting
  • Positioning
  • None of the above
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4. Individual customer lifetime value model is being made possible by AI as an emerging practice of which strategic marketing activity?

  • Segmentation
  • Targeting
  • Positioning
  • None of the above
Answer :- 

5. For the first P, i.e., Product/ Consumer Solution, which type of AI Personalize products based on customer preferences?

  • Mechanical AI
  • Thinking AI
  • Feeling AI
  • None of the Above
Answer :- 

6. Which type of AI is best for automating communication with customers?

  • Mechanical AI
  • Thinking AI
  • Feeling AI
  • Emotional AI
Answer :- For Answer Click Here 

7. Which of the following data type is not required for implementing AI in Place mix?

  • Data at the store level (historical and real-time sales, real-time inventory, in-store and web traffic data) and location level (local competitors, demographics of local catchment)
  • Real-time data on ads, including their content (both text and images), placement, and performance
  • Data on individual customers (historical sales, search history, any other customer-level data useful for making product recommendations)
  • Historical customer service queries, responses, and satisfaction scores
Answer :- 

8. ____________ is the percentage of customers who stopped purchasing your business’s products or services during a certain period of time.

  • Targeting customer prediction
  • Engagement
  • Churn prediction
  • Servicescape
Answer :- 

9. What does an internal records system include?

  • Only information on the order-to-payment cycle
  • Only sales information systems
  • both a & b
  • None of the above
Answer :- 

10. What is a marketing intelligence system primarily used for?

  • Collecting financial data
  • Obtaining everyday information about developments in the marketing environment
  • Managing internal records
  • Conducting in-depth market research
Answer :- For Answer Click Here