NPTEL AI in Marketing Week 1 Assignment Answers 2024

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NPTEL AI in Marketing Week 1 Assignment Answers 2024

1. What are the two factors that can be considered as drivers of marketing evolution?

  • Marketing technology and consumer needs
  • Organizational needs and market demands
  • Organizational technology and market demand
  • Only marketing technology
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2. What are the phases of Marketing 3.0?

  • Planning phase and execution phase
  • Planning phase and implementation phase
  • Implementation phase and execution phase
  • None of the above
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3. Which one of the following is not one of the elements in customer’s fixed path that they follow in Marketing 4.0?

  • Aware
  • Appeal
  • Assign
  • Ask
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4. Which one of the following is not a marketing technique in Marketing 5.0 for which information is procured and inputted by AI and other technological channels?

  • Agile marketing
  • Augmented marketing
  • Predictive marketing 
  • Contextual marketing
Answer :- 

5. AI has been developed into two dimensions. Which of the following are the correct dimensions?

  • Artificial centered and rationalist approach dimensions
  • Non-rationalist approach and rationalist approach dimensions
  • Human centered and rationalist approach dimensions.
  • Human centered and non-human centered dimensions.
Answer :- 

6. What is the disadvantage of Mechanical AI?

  • Standardization
  • Collection of emotional data
  • Cost optimization
  • Consistency
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7. What does a node in a decision tree algorithm denote?

  • Test attributes
  • Training datasets
  • The evaluation processes.
  • None of the above
Answer :- 

8. Which one of the following statements is not true regarding Random Forest algorithm?

  • The result of more than one decision tree is combined and the averaged or the majority is considered as the result in a random forest.
  • Random forest can be used for both classification and regression types of supervised learning.
  • Random forest has the added benefit of adding randomness to the model by finding the best feature among a random subset of features.
  • Random forest has one outcome and a narrow range of groups.
Answer :- 

9. What is the limitation of feeling AI?

  • Relational benefits
  • Understanding moods
  • Polarization of customer responses
  • Handling high CLV (Customer Lifetime Value) customers.
Answer :- 

10. DAO (decentralized autonomous organization) is a highly automated and virtual organizational construct. This is a virtual company without a business domicile, CEO or staff, which organizes itself with the help of codes. Which of the following technologies is the most central for functioning of DAO?

  • Machine Learning
  • Augmented Reality
  • Deep Learning
  • Blockchain
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